when things just work

this is so great i can’t even think right now. thanks for sending, mom.

Vodpod videos no longer available.

more about “cogs“, posted with vodpod

thanks matt, for the great article on the video (apparently the information that came with the video wasn’t exactly spot-on).  some interesting info about the video:

The complex-looking piece was produced largely in-camera without CG help, as a film camera mounted on a Technocrane tracks the progress of a Rube Goldberg-like invention constructed solely from parts of the new Honda Accord. A rolling cog sets everything in motion, tapping a similar part, which kisses another part, which rolls off the edge of a track…

Everything eventually did work on the set of “Cog,” but only after four days and more than 600 failed attempts, following about five months of preproduction. With so many moving parts, anything that could go wrong usually did. Early on, the crew got stuck on step one, when the so-called “cog guy” struggled for about 90 minutes to correctly roll the first piece of the moving puzzle. To make matters worse, as the studio temperature rose with the heat of bodies and lights, the physics of the contraption changed…

However, computers did come into play in the editing phase. Indeed, what looks to be one continuous shot is actually two, seamlessly stitched together by Flame operator Barnsley of The Mill in London.

“Our reason for shooting it in two 60-second pieces was damage limitation, really,” explains Steiner. “We knew everything physically worked.” But the contraption simply wouldn’t fit down the length of a single wall at the Paris studio, so half was built and filmed on one side and half on the other…

…sometimes tweaks were unavoidable. At one point in the commercial, water sprays onto a windshield. Barnsley told producers that he could highlight the liquid more simply using his Flame than the crew could with practical lights. Also, when a fan blows itself across the floor, he slowed that footage to heighten the dramatic effect.

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3 Responses to “when things just work”


  1. 1 Matt S May 3, 2009 at 12:58 pm

    This is one of my favorite videos of all time. I remember reading about the video and its production, and it’s actually two separate videos that have been digitally meshed. Nothing that takes place is computer-generated, but they could not find a studio long enough to shoot the entire sequence in one shoot. So, they took two separate 1-minute clips and put them together. Here’s a pretty interesting article about the production from a while back:
    http://digitalcontentproducer.com/mag/video_practical_motion/

  2. 2 MommaDeb May 3, 2009 at 7:10 pm

    I knew you would love it! I love you!

  3. 3 lauren May 4, 2009 at 10:05 am

    yea this commercial is amazing. one of my favs


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lenticular?

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Keep me away from the wisdom which does not cry, the philosophy which does not laugh and the greatness which does not bow before children.
-Kahlil Gibran

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